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Remember the good old days? The days when a kid’s social network was formed playing kick-to-kick in the street… Where parties consisted of a sack, an egg, a spoon and a donkey’s tail… Where we sat by the radio for hours with our finger hovering on the record button to catch THAT song… When you could do silly things and there was no record of it anywhere for the world to see! A lot of things have changed since then. Others haven’t. They still want their toast cut in squares only (or is it triangles?) … and they still enjoy the paper more than the present. So, at what point did we fall in to the trap of believing that buying things makes memories? Real Kids, Real Play is about bringing real childhood back. It is the ultimate play guide for 0 to 5-year-olds. It reminds us of the copious educational and fun activities that our children can do around the home using everyday items – without you having to spend lots of money, time or effort. It is written by an exhausted Mum, for an exhausted Mum. And Dad. And Grandparent. And Carer... Inside you’ll find activities, experiments, DIY recipes and song lists that stimulate your child’s physical, cognitive and social development.

Alice Zsembery is a Melbourne mum-of-two and a maritime engineer by day. With the birth of her second child, a yard that was unusable and an energetic and ‘outdoorsy’ toddler to take care of, Alice struggled with finding activities that not only kept him busy around the home, but encouraged him to play independently, provided educational development and maintained his attention span for longer than the time it takes to change a newborns nappy. Alice quickly became frustrated with the lack of books that encouraged play at home without too much focus on crafts (oh, the mess), huge setup times or a large investment in materials. Fuelled by a desire to reduce the clutter in her house and increase her children’s engagement levels, as well as find solutions for grandparents and carers who may lack the energy or means to purchase toys and activities, Alice started searching for solutions. What ensued was two years of researching and testing a range of fun, educational and easy play activities and STEM experiments that could be done with household items. Her criteria for activities were that they must only use items found around the everyday home and must take no longer than 5-10 minutes to set up. Alice also insisted that each activity was tested by real children (i.e. her children or close friends) to ensure they engage the children and, as importantly, to enable the activities to be depicted through photographs (let’s face it, which busy mum has time to read a novel?). Since the release of her book, Alice has been asked to speak at a variety of training and professional development days and has been recognised by parenting authority, Maggie Dent, as well as being invited onto Channel 9’s Today Show. Alice is driven by a desire to make the life of every juggling parent, grandparent and carer simpler and easier. In an era where parents cannot escape advertising and ongoing comparisons with each other, she hopes to help alleviate the mental and financial burden on so many already stretched parents to keep spending on children’s toys and instead focus on creating memories. Her dream would be to get this book into the hands of every juggling parent, grandparent and carer and bring back that good old-fashioned play. She honestly believes that in providing parents with a quick-resource to reference, it may just contribute to easing the mental, physical and financial burden felt by so many parents (and other carers) these days and help them remember that the best play is, in fact, simple.

* A one-of-a-kind book that helps reduce the financial pressure on parents by demonstrating easy, quick and engaging play experiences that utilise common household items. * Endorsed by Parenting Authority Maggie Dent including the comment “it needs to be found!!”. * Wide market appeal: first time parents, second and subsequent time parents who already have every ‘thing’ they need, children’s birthdays, grandparents who regularly care for grandchildren, early childhood educators and specialists. * Perfect present for a first time Mum, or a Mum who already has it all. * Has received endorsement from a number of childhood specialists including paediatric speech pathologists and occupational therapists, kindergarten and ECEC teachers, primary teachers. * The highly visual content and the core principle that each activity must be displayed through imagery, increases child engagement and ensures that it is suitable for all. * It is a product with longevity that provides play inspiration which extends into the primary years (5+ years of use). * Its use of common household items reduces waste and encourages reuse. * Aligned with current early childhood studies which focus on the need to build the capacity of each and every parent to create constructive and useful play experiences. * Real Kids, Real Play has been recognized as a resource to support the grandparents who are now estimated to constitute approximately 25-30% of regular care for pre-school aged children and may lack the financial or physical means to engage in activities outside of the home. * Invaluable resource for parents for first years of life.

Publicity:

HISTORIC

 

TV

Channel 9s Today Extra | About Real Kids, Real Play

 

Print

Snowy River Mail | Real Kids, Real Play 

Mamamag Dec 18/Jan19 Issue   | “Clever Christmas – Unique Christmas Gift Ideas for kids old fashioned play that won’t cost the earth”

 

Online - Reviews

Maggie Dent |  Real Kids, Real Play Endorsement

Educate Empower | Real Kids, Real Play Book Review

 

Online – Influencer Shoutouts (unpaid)

Shoutouts from a number of micro and macro influencers, including the following:

  • Megan Gale (also provided review) (419k IG audience)
  • Maggie Dent (28k audience IG, 172k followers Facebook)
  • OurlifeinMelbourne (13.5k IG)
  • Happyellaafter (11k IG)
  • Motherhoodmelbourne (9k IG)
  • Mamalovestoshare (16.5k IG)
  • Themummycode (20.7k IG)
  • Sophievine (122k IG)
  • Thecorporatemummy (15.7k IG)
  • Thebabesproject (3k IG)
  • _laurabentley_ (24.5k IG)

 

Collaborations with a number of parties including Motherhood Melbourne, Seriously Milestones, LittleDesignerClub.

 

Online – Guest Posts and Contributions

ABC Life | The No-Tears Approach to Minimising Toy Clutter

Kidspot | How to make bath paint

Kidspot | How to make window paint

Kidspot | How to make puffy paint

Digital Mums Directory |  30+ Aussie Business Mums who turned their passion into profit

Kinderling Radio | Jumping Jacks: An indoor game that gets your kids moving

South West Mums | How to Create a Capsule Toy Box and Why You Need One

Kinderling Radio | Pantyhose Bowling: a game of balance, coordination and gross-motor skills

More to Mum | How to engage your children at home (for free) when you need to get stuff done!

Baby Berry Collective | 8 (Free) Energetic Activities to Keep Your Kids Occupied at Home During the Holidays

South West Mums | Easy Last-Minute Fathers Day Ideas!

Kiddipedia | 5 Easy STEM play ideas and experiments for pre-schoolers using household items

South West Mums | Creative Rainy Day Play Ideas for Bored Kids

Baby Berry Collective | How to go on Holidays with Kids, Without Having to Pack a Million Toys

Kiddipedia | DIY Entertainment for a Good Old Fashioned Birthday Party

Kiddipedia | How to be a New-Old Fashioned Parent

Kiddipedia | Unique Gift Ideas for an Expectant or New Mum

Kiddipedia | “Less is More”; why having fewer, but better quality and adaptable toys are beneficial for your children

Kiddipedia | “Unique Christmas Gift Ideas for Children that Won’t cost the Earth”

Kiddipedia | “Ways to help out the Grandparents who Help with Regular Childcare”

Kiddipedia | “The Working Parent Juggle; Tips to occupy the kids at home when you really need to get things done”

Kiddipedia | “How to entertain your energetic pre-schooler around the home”

Kiddipedia | “How to go on holidays with kids without packing a toy”

Kiddipedia | “The 5 essential play recipes that you need to have on hand (and they take less than 5 minutes to create”

Kiddipedia | “Winter holiday boredom busters which will jeep your child engaged and entertained (without spending a cent)”

Baby Berry Collective | “12 good old fashioned outdoor play activities for the Christmas Holidays”

Baby Berry Collective | “The 8 classic toys that every home should have (and why less is actually more)”

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