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Out Of Nowhere

  • ISBN-13: 9781841262345
  • Publisher: MEYER AND MEYER
    Imprint: MEYER AND MEYER
  • Author: Hollister, Geoff
  • Price: AUD $34.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 24/01/2011
  • Format: Paperback (235.00mm X 165.00mm) 328 pages Weight: 880g
  • Categories: History: specific events & topics [HBT]Manufacturing industries [KND]Sport & leisure industries [KNSP]
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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
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