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Xtraordinary

The Art and Science of Remarkable Leadership
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We live in a world where the ordinary, ho-hum, average leadership we have to tolerate every day is no longer cutting it. Our teams, organisations and communities need a more remarkable version of leadership, one that can engage, influence and mobilise us to make progress with the important goals, opportunities and challenges we all face. The bottom line is that we need less ordinary and more extraordinary leadership. Xtraordinary reveal and teaches the key beliefs, skills and techniques that extraordinary leaders use in their everyday interactions with those they seek to lead. Supported by contemporary scientific research, these techniques are explained using practical examples and real-life stories that have been drawn from the author’s unique experience of advising and coaching leaders at all levels, many within the biggest, most successful and respected companies in the world. Using a lifetime of experience teaching leadership, author Gerard Penna takes often inaccessible and complex ideas and makes them approachable and available to the average leader. Whether the reader is a new, emerging or experienced leader, the powerful frameworks and tools shared in the book have been proven to provide a practical pathway to becoming more extraordinary. Xtraordinary introduces the “X model”, a simple, yet powerful model that reflects the dynamics of human interactions. This “X Model” is especially valuable to the reader in making better sense of their own leadership ‘dance’ and identifying what may help or hinder their own growth towards “Xtraordinary” leadership. Xtraordinary is written in three parts: * The first, Hidden in Plain Sight, examines what extraordinary leadership looks like by revealing two hidden dynamics present in all human interactions, which have especially profound effects on how a leader is experienced. * The second part of the book The Leadership Dance answers the question why Xtraordinary leadership matters, by bringing the reader up onto the balcony to reveal how the leadership dance they are doing affects their ability to engage, influence and mobilise team members and others. * The third part of the book Habits of Xtraordinary reveals the how of remarkable leadership, through the exploration of eight habits of Xtraordinary leaders. Packed with familiar situations, practical examples and real-life stories, Xtraordinary guides the reader along the path from concept to application helping them to apply these ideas in their own life and in doing so move their leadership from ordinary towards Xtraordinary.
Gerard Penna is CEO and Founder of Xtraordinary Leaders and a leadership advisor and coach to billionaires, CEOs, boards and senior executives. With more than 30 years specialising in leadership development, Gerard’s clients include highly regarded Fortune 500, ASX 200 and other leading global companies. Gerard consults on multi-billion-dollar business transformations and turnarounds, whilst providing pro bono services to charities and social enterprises and has taught thousands of leaders around the world from supervisors to senior executives in many diverse scenarios from jungle mining camps to hi tech start-ups, and from sprawling factories to corporate boardrooms perched high atop skyscrapers. Gerard studied leadership, education and business at Harvard University, Deakin University and Royal Melbourne Institute of Technology and lives with his family in Mount Eliza in Victoria.
* This book meets the moment. Seismic shifts are occurring in our society, and the global pandemic especially showed that the leadership we expect is not showing up to the party. People want and demand a different version of leadership. One that is strong enough to challenge the status quo and transform undesirable aspects of the world we experience, whilst at the same time warm enough to engage us and bind us together rather than fracture us further. This book shows us practically what it can look like, what it can do, and how each of us can make progress towards it in our day to day lives as leaders. * This book has a rapidly growing audience. The COVID pandemic is driving radical restructuring of many companies and organisations as they seek to reset strategies and structures. Tens of thousands of leaders in Australia alone are being asked to transform their organisations, engage their people and step-up performance and productivity. Ordinary leadership won’t deliver what is being asked. New, emerging, and even more experienced leaders at all levels need to learn new ways of leading if they and their teams are to be successful. * This book is approachable, accessible and delivers on its “how to” promise. During the writing process, draft copies of the book or chapter excerpts were provided to real leaders - executive coaching clients and leadership program participants from around the world. Used as the principal means by which participants gained access to the concepts and ideas, the author was able gather real feedback from the target audience on its resonance and accessibility. Publicity: * The author is planning a 12-week intensive socila media campaign and other media. The author has already activated a broader social media strategy well in advance of the book to cultivate interest, build exposure and drive demand. Already highly regarded in the corporate world and professional circles, mainly through word of mouth, the author and his marketing and PR team will be amplifying his voice and presence substantively in the broader marketplace before launching a targeted book PR campaign.
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