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Power of Flour

A Photographic History of Milling in Australia
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As white settlement spread along railways and through the agricultural areas of Australia, almost every important town boasted a large sophisticated flour mill. This handsome illustrated survey of flour milling reflects the story of Australia in general. Long before colonists arrived, Aborigines milled flour for bread and cake. In convict times there were treadmills and windmills. Later, mechanised mills symbolised progress and prosperity: heroic monuments of industrial architecture dominating the skyline. But they were dangerous places to work, and THE POWER OF FLOUR reports many fires and explosions. The story in recent generations is one of declining numbers, as vast enterprises concentrate milling in large modern plants. Thanks to the corona virus, flour sales have reached record levels. Over 150 illustrations show mills from every state, and informative text links the highs and lows with the history of the times. 

PAUL ASHTON is a leading historian, author of over 40 books for adults and young readers, and professor of Public History at UTS. He lives in Sydney.
JESS JENNINGS is one of the founders of the new Australian Milling Museum, which has headquarters at historic Tremain’s Mill in Bathurst, and outreach in other parts of Australia. He is a Councillor on Bathurst City Council.
JOHN McCORQUODALE after decades of practical experience as a flour miller is an expert in milling technology and history.

THE PHOTOGRAPH IN MILLING HISTORY
Indigenous Milling
The Spread of Mills
Tasmanian Milling
Milling in Other Colonies
The Mill as a Sign of Success
Agriculture’s Century
The Slow Rise of Bulk Handling
Depression and the Gepp
Royal Commission
Australian Millers Turn to Asia
The Cold War and Agribusiness
Mills as Industrial Heritage
Windmills
Water-Powered Mills
Wheat and Flour
The Development of the Rollermill
McCorquodale Brothers: A Case Study
Modern Flour Milling
Flour Milling into the Future
COLONIAL MILLING TO 1900
THE NEW CENTURY 1901 TO 1918
MODERNISATION AND MAYHEM 1919 TO 1945
CORPORATISATION POST-1945
THE EVOLUTION OF MILLING TECHNOLOGY

* Released in conjunction with the opening of the new Australian Milling Museum; lavishly illustrated art history; the only general book on this subject.
Publicity:
* Potential radio interviews, press release, media copies sent out.
* Paul Ashton has been invited to talk at the State Library of NSW, as a keynote speaker, where he will explore the collection of beautiful flour bag labels from the 1920’s that were held within the library’s collection, some of which served as inspiration and featured in his book, The Power of Flour. The event was a great success, and held on the 4 July 2023 - https://www.sl.nsw.gov.au/events/paul-ashton-dragon-kings-luck-and-magic-australian-flour-bag-labels-between-wars

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