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Cricket - The Aussie Way! with Justin Langer

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When he had just embarked on his international cricket journey, Justin Langer sought advice from the great Sir Donald Bradman. This helped set him on the pathway to a wonderful Test career. Now, just as he did for the Australian men’s team, Justin has stepped in to help a struggling new kids’ team – the Kangaroos. JL takes the team through much more than skills training, as he honours the same spirit of Aussie cricket that he instilled into the national men’s side. He shares with them the importance of mateship, pride in effort, fair play, honesty, integrity, patience, courage and modesty. JL encourages the eleven aspiring cricketers to embrace these ideals as they strive to become Team Kangaroo.

Mike Lefroy’s love affair with cricket began with late night vigils and scratchy broadcasts of Test matches from England via a homemade crystal set. He never made it past backyard cricket but remains fascinated by the sights, sounds and stories of Australia’s favourite summer pastime. Mike loves the challenge of bringing stories alive for children. Most of his books are about ships and the sea but his last two are stories of kids and cricket.

As a kid, Khrob Edmonds only ever stopped drawing if his neighbours needed a fielder for their backyard cricket games. He has lived all around the world, but was very happy to make it back home to Perth in time to catch the last men’s Ashes Test at the WACA Ground. As well as illustrating books, Khrob makes films, and develops apps for some of the world’s largest tech companies.

* Justin Langer, Australian Mens Cricket Team Coach, is acknowledged as savior of Australian cricket culture and the central figure of this years acclaimed Amazon Prime docuseries, The Test
* Written for girls and boys, 6-12 years, the book will be inclusive and accessible
* Justin is the personal coach of the reader - teaching skills, practice techniques and strategy; highlighting the importance and value of fair play, sportsmanship and mateship; and instilling the spirit, culture and heritage of the game
* Fully illustrated in an engaging cartoon style of presentation
* At under $25, the books is great value for money and we see it as a popular stocking-filler and family gift item
* An initiative of the Bradman Foundation & Museum
* Proceeds go to the Bradman Foundation & Museum to support their ongoing work

Publicity:

* Justin Langer national media conference in Perth 18th November with a group of local primary school children.
* Justin Langer is doing a live interview with high-rating Perth commercial radio station 6PR at 0745 on Wednesday 18th November during their breakfast program. 6PR has a big sports audience and the interviewer was, by chance, Justins junior cricket coach.
* The WA Cricket Association (WACA) is filming Justins media conference and will be distributing a Video News Release (VNR) to its media list and to Cricket Australia and to the Bradman Museum for their websites.
* Former CA chair/current Bradman Museum director Wally Edwards has done an interview with cricket.com.au which has Australias biggest on-line cricket news readership.
* Social/online coverage is massive with cricket.com.au with over one million followers and have done a story as did The Australian newspaper online and Bradman Museum online.
* Launched in Perth on 18 November with Justin Langer – Head Coach of the Australian Men’s Cricket Team – presenting to 100 school children - All major TV networks – ABC, 7,9,10 and Fox reporters and crews in attendance  - coverage on national network news telecasts that evening
* The West Australian Cricket Association (WACA) helped to stage the launch and cut a video package of the event which it used on its own on-line news and distributed to media.
* The WACA and the Bradman Museum distributed media releases to their respective, extensive media contacts lists.
* The WACA advised that its media monitor service reported 37 media reports on the launch nationally, including ABC TV, Channel 7, Channel 10 and FoxSports, and "The West Australian"
* High-rating Perth Radio Station 6PR interviewed Justin Langer during its popular breakfast show on the morning of the book launch.
* Cricket Australias cricket.com.au on-line news service, which reaches more Australian readers than any other cricket on-line news service ran an interview and report on the launch.
* Press coverage included significant articles in “The Cricketer” on 21 November, the Sunday Times on 22 November, The Australian on Monday 23 November (pg 3)
* Executive Producer of Seven Network’s “The Front Bar – Cricket Edition” has requested and received four copies of the book for the panel of sports comedians to use as props and discussion points (screening date to be advised).
* SEN Melbourne’s high rating Breakfast Show “Whateley” had an interview with Justin on 25 November.
* Executive Producer of SEN Sydney Radio’s Andrew Voss Breakfast Show has requested and been granted an interview slot with Justin – late this week or early next.
* Interview has requested and been granted to Graeme Burrill for his Sydney evening radio slot – late this week or early next.

* Listed as #8 in the Top 10 Sports books in the Weekend Australian Review liftout published March 13-14 2021.

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