Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

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Description
Chapter 1: An Introduction to Business Research Chapter 2: Developing a Research Topic Chapter 3: Conducting a Literature Review Chapter 4: Addressing Ethical Issues Chapter 5: Establishing a Research Design Chapter 6: Quantitative Methods Chapter 7: Qualitative Methods Chapter 8: Using Secondary Data Chapter 9: Sampling Chapter 10: Analyzing Quantitative Data Chapter 11: Analyzing Qualitative Data Chapter 12: Writing Up and Presenting your Research