Essentials of Business Research 3/e

SAGE PUBLICATIONSISBN: 9781473995420

A Guide to Doing Your Research Project

Price:
Sale price$120.00


By Jonathan Wilson
Imprint: SAGE PUBLICATIONS LTD
Release Date:
Format:
PAPERBACK
Dimensions:
246 x 189 mm
Weight:

Pages:
336

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Description

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Chapter 1: An Introduction to Business Research Chapter 2: Developing a Research Topic Chapter 3: Conducting a Literature Review Chapter 4: Addressing Ethical Issues Chapter 5: Establishing a Research Design Chapter 6: Quantitative Methods Chapter 7: Qualitative Methods Chapter 8: Using Secondary Data Chapter 9: Sampling Chapter 10: Analyzing Quantitative Data Chapter 11: Analyzing Qualitative Data Chapter 12: Writing Up and Presenting your Research

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