Roll over image to zoom in Click on image to zoom

Digital Luxury

Name: Digital Luxury
Brand: SAGE PUBLICATIONS
SKU: 9781526458940
Price: 120.0 AUD
Availability: InStock

SAGE PUBLICATIONSISBN: 9781526458940

Transforming Brands and Consumer Experiences

Price:

$120.00

Stock:

Temporarily out of stock. Order now & we'll deliver when available

Quantity:

By Wided Batat
Imprint: SAGE PUBLICATIONS LTD
Release Date: May 25, 2019
Format: PAPERBACK
Dimensions: 242 x 170 mm
Weight: 500 g
Pages: 280

Share this product

Button Actions

Please copy the ISBN for submitting review copy form

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Introduction Part One Chapter 1: What does digital luxury experience stand for? Chapter 2: A new digital marketing strategy for luxury experience design Chapter 3: Connecting with digital natives and sharing luxury experiences on social media Part Two Chapter 4: Immersive digital luxury experiences Chapter 5: Connected digital luxury experiences Chapter 6: Playful digital luxury experiences Chapter 7: Humanized digital luxury experiences Chapter 8: Prototyped digital luxury experiences Part Three Chapter 9: Switch to the experiential marketing mix (7Es) & design the ultimate digital luxury Chapter 10: From big data to immersive smart data insights into digital luxury experience Chapter 11: Phygital luxury consumption experiences: a new paradigm Conclusion

Digital Luxury

Request Academic Copy

Description

You may also like

Recently viewed