HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
The Creative Advantage is a deep dive into the science that fuels creativity. It explains how we can rewire our brain, understand our motivators, modify our behaviours, boost our skillset and instil habits to give a creative advantage in this rapidly changing and competitive world.
Breaking the Gender Code explores the myths created by the Gender Code and how they drive our own personal myths, with a particular focus on business and career women who are juggling families and careers. For many us the myths around career and motherhood have fed into the illusion of having it all.
So What? Wheres this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure you are not confronted with these questions? And how do you make sure business audiences actually hear what you have to say?