HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
Are you considering buying a franchise? What do you really need to know before you take the leap? The Australian & New Zealand Franchise Guide is a complete guide to the world of franchising. Each chapter is authored by an industry expert. This book leads you through the steps necessary to fulfil your dreams of owning your own business
Is it possible to be spiritual, happy, fulfilled and wealthy – all at the same time? Entrepreneur Pauline Nguyen has achieved this in The Way of the Spiritual Entrepreneur, which will transform your life from existence and struggle to peace, harmony, fulfilment and happiness, without sacrificing your business, your relationships or your health.
If you are a Business Owner with ambitions to get more cash flowing through your business, then the simple changes and ways of working smarter outlined in this book are your ticket to simplicity and Profitability. Smarter Business Stronger Cashflow works with you to change your key business drivers which change your cashflow numbers.