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Rhetorical Style and Bourgeois Virtue:

Capitalism and Civil Society in the British Enlightenment
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Focuses on the writings of John Locke, Adam Smith, Hugh Blair, and Herbert Spencer to explore how the discipline of rhetoric connected the economics and ethics of capitalism from the British Enlightenment through the nineteenth century.


Contents

Acknowledgments

List of Abbreviations for Frequently Cited Works

Definitions and Introductions

1 John Locke on Clarity

2 Adam Smith on Probity

3 Hugh Blair on Moderation

4 Herbert Spencer on Economy

Conclusions and Provocations

Notes

Bibliography

Index


“A learned, provocative, impressive book. For scholars in eighteenth century, it is a must read.”

—Arthur Walzer, The Quarterly Journal of Speech

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