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100 Great PR Ideas

From Leading Companies Around the World

ISBN-13: 9780462099491
Publisher: MARSHALL CAVENDISH
Imprint: MARSHALL CAVENDISH INTNL ASIA
By Jim Blythe
Price: AUD $24.99
Stock: 0 in stock
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Local release date: 02/01/2010
Format: Paperback (198.00mm X 130.00mm) 1266 pages Weight: 220g
Categories: Public relations [KJSP]

Description
Author Biography
Google Preview: Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world's best companies.; Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.; Google Preview content