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Entrepreneurialism and Tourism in Contemporary Vietnam

  • ISBN-13: 9780739173305
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • By Jamie Gillen
  • Price: AUD $199.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 14/05/2016
  • Format: Hardback 128 pages Weight: 0g
  • Categories: International business [KJK]
Description
Table of
Contents
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Entrepreneurialism and Tourism in Contemporary Vietnam examines the intersection of entrepreneurialism and the tourism industry in modern-day Vietnam and uses case studies from tourism operators in Ho Chi Minh City to understand the effects of market reforms on Vietnam's society. The primary argument undertaken in this study is that in order to understand changes to the Vietnamese economy, one must take an approach that combines the "cultural" with the "economic." The tourism case studies presented here collectively demonstrate that there is no easy analytic distinction between the cultural and economic dimensions of the Vietnamese tourism industry. The empirical material is primarily drawn from interviews with private tour operators and participant observation on tours. This book also examines the collaboration between the private sector and the Vietnamese government in the tourism industry. These coordinative entrepreneurial relationships between two unlikely bedfellows are shaped by the interpersonal exchanges that produce the tourism cultural-economy. Lastly, there are links between entrepreneurialism, tourism, and other case studies in urban Southeast Asia illustrated in the conclusion.
Chapter 1: Introduction Chapter 2: Rethinking Entrepreneurialism through Cultural-Economic Registers Chapter 3: A Battle worth Winning?: The Production and Protection of Culture in the Reform Era Chapter 4: State-non-State Coordination in the Ho Chi Minh City Tourism Industry Chapter 5: Commodifying Memory: Touring Warscapes in South Vietnam Chapter 6: Domestic Tourism in Vietnam: Disruptions of a Dialectic and a "Stereotypical" Response Chapter 7: Conclusion
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