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Contemporary Challenges

American Business in a Global Economy

ISBN-13: 9780814718681
Publisher: NEW YORK UNIVERSITY PRESS
Imprint: NEW YORK UNIVERSITY PRESS
Edited by Daniel E. Diamond
Price: AUD $54.99
Stock: 0 in stock
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Local release date: 31/03/1995
Format: Hardback (203.00mm X 127.00mm) 152 pages Weight: 0g
Categories: Industry & industrial studies [KN]

Description
Google Preview: In this volume, three respected business leaders examine fundamental issues involving American business and the economy. Michael J. Solomon, President, Warner Brothers International Television Distribution, addresses international telecommunications, describing its growth and significance and highlighting the changes to come with new technologies such as HDTV and laser disk technology. Edward E. Barr, President and Chief Executive Officer, Sun Chemical Corporation and DIC Americas, Inc., outlines an industrial strategy to help maintain America's competitive economic position and an education strategy that reworks a major precept the priority and purpose of educating our youth. Finally, Shelley Schwab, President, MCA TV Universal Studios, examines television in the nineties and the ramifications of new approaches to the medium, including interactive programming, video on demand, and virtual reality. The Joseph I. Lubin Memorial Lectures were established through the generosity of the late Joseph I. Lubin, a distinguished business, philanthropic, and civic leader. The lectures are presented by the Leonard N. Stern School of Business at New York University.; Google Preview content