Recent advances in Web 2.0 technology enable new leadership processes and techniques to create great value for organizations. In this important new book, management expert Jackson Nickerson proposes a combination of processes and techniques utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls these processes and techniques 'ChangeCasting.' Leading Change in a Web 2.1 World provides new insights into why people and organizations are so difficult to engage in change.
Jackson Nickerson is the Frahm Family Professor of Organization and Strategy at the Olin Business School at Washington University in St. Louis. He is also director of the Brookings Executive Education program and a nonresident senior fellow in Governance Studies at the Brookings Institution. Nickerson is editor of the Innovations in Leadership series.
Contents 1. Introduction 2. Managing Change-The Test of Leadership 3. Why Is Leading Change so Difficult? 4. Enabling Organizational Change 5. Accelerating Change in a Web 2.0 World 6. ChangeCasting Techniques-The Message 7. The Delivery 8. The Video 9. Technology for Managing ChangeCasting 10. Does ChangeCasting Improve Performance? Epilogue: Should You Adopt ChangeCasting?
"Video communications will be at the center of tomorrow's collaboration technologies. In Leading Change in a Web 2.1 World, Jackson Nickerson describes a set of conventions that will enable people to use video more effectively. Democratizing video communication in the enterprise creates a new leadership opportunity for CEOs. This book is a handbook for managers who want to know how to use that tool." -Josh Silverman, CEO, Skype |"A brilliant, original and timely book that stunningly reframes leadership for our Internet Age." -Warren Bennis, Distinguished Professor Business, University of Southern California, and author of Still Surprised: A Memoir of a Life in Leadership |"Driving organizational change is the mantra of businesses and government leaders alike as many of them struggle to reinvent their organizations. Leading Change in a Web 2.1 World provides an innovative way to think about this important topic. The ChangeCasting process can help elevate a leader's ability to change almost any organization. It is both accessible and profound in the message it communicates: a must-read for 21st-century leaders." -Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School |"Timely and frequent communication by leaders is key to getting their organizations aligned around achieving a common mission and goal. Jackson Nickerson highlights a simple yet a very effective approach for leaders to use convenient tools available in today's web-based environment to accomplish this through "ChangeCasting." Leading Change in a Web 2.1 World should be required reading for anyone in a leadership role." -Jai P. Nagarkatti, Chairman, President, and CEO of Sigma Aldrich and a user of ChangeCasting
