Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain publicist yet wonder what they actually do, this book is informative for one and for all. Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner. AUTHOR: With over twenty years of experience as a publicist, David Carriere began his career publicising books in 1986. He honed his professional techniques on both coasts of the United States at numerous publishers, including HarperCollins Publishers and Chronicle Books, and with book producers such as Callaway Editions and Weldon-Owen. In 1999, David launched his own publicity firm and is now nestled in Massachusetts, where he handles the publicity needs of a select few clients across a wide variety of industries. The author is a graduate of Saint Michael's College in Vermont.
With over twenty years of experience as a publicist, David Carriere began his career publicising books in 1986. He honed his professional techniques on both coasts of the United States at numerous publishers, including HarperCollins Publishers and Chronicle Books, and with book producers such as Callaway Editions and Weldon-Owen. In 1999, David launched his own publicity firm and is now nestled in Massachusetts, where he handles the publicity needs of a select few clients across a wide variety of industries. The author is a graduate of Saint Michael's College in Vermont.
"Carriere, who has spent over 20 years in the industry, is able to communicate his foundation of knowledge very clearly. The book is easy to read and I suspect would be useful to publicists of many different degrees of experience..." Northern California Book Publicity and Marketing Association, December 2010 newsletter "PUBLICITY: 7 Steps to Publicize Just About Anything by veteran PR specialist David Carriere, demystifies the legerdemain of mounting a successful publicity campaign for businesses of any size and any field of endeavor... Carriere's book is exactly where you need to start." Rangefinder Magazine, November 2008 "The book includes all of the basics needed to mount a successful publicity campaign." Berkshire Business Quarterly, 2nd quarter 2008 "...all of which he reveals in this new marketing must have." Retail News, May/June 2008 Named CRITIC'S CHOICE: "...7 Steps to Publicize Just About Anything... outlines can't-miss strategies for catching the eyes and ears of those all-important folks who control the media." East Bay Express, May 2008 "Publicist David Carriere has written a straightforward book that provides a step-by-step guide to publicity campaigns for those new to the PR business." www.odwyerpr.com, September 2008
