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As Long as We Both Shall Love

The White Wedding in Postwar America
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In As Long as We Both Shall Love, Karen M. Dunak provides a nuanced history of the American wedding and its celebrants. Blending an analysis of film, fiction, advertising, and prescriptive literature with personal views from letters, diaries, essays, and oral histories, Dunak demonstrates the ways in which the modern wedding epitomizes a diverse and consumerist culture and aims to reveal an ongoing debate about the power of peer culture, media, and the marketplace in America.
CONTENTSAcknowledgments viiIntroduction 11. "Linking the Past with the Future" 13Origins of the Postwar White Wedding2. "The Same Thing That Happens to All Brides" 44Luci Johnson, the American Public, and the White Wedding3. "Getting Married Should Be Fun" 75Hippie Weddings and Alternative Celebrations4. "Lots of Young People Today Are Doing This" 102The White Wedding Revived5. "It Matters Not Who We Love, Only That We Love" 134Same-Sex WeddingsConclusion 169Notes 183Bibliography 223Index 239About the Author 244
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