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Reinventing the Latino Television Viewer

Language, Ideology, and Practice
  • ISBN-13: 9781498506632
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • By Christopher Chavez
  • Price: AUD $218.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 14/12/2015
  • Format: Hardback 180 pages Weight: 0g
  • Categories: Media studies [JFD]
Description
Table of
Contents
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Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chavez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry-the exploitation of consumer markets and the suppression of Latino forms of speech.
Chapter One: Hispanic Television and the Changing Field of Latino Cultural Production Chapter Two: Audience Reconstruction and the Rise of "New Latino" Chapter Three: Mixing, Switching, and Policing Linguistic Boundaries Chapter Four: English-Language Television and Linguistic Erasures Chapter Five: The New Hispanic Television Landscape and the False Promise of Democracy
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