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Mass Moralizing

Marketing and Moral Storytelling
  • ISBN-13: 9781498513579
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • By Phil Hopkins
  • Price: AUD $123.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 14/06/2017
  • Format: Paperback 258 pages Weight: 0g
  • Categories: Ethics & moral philosophy [HPQ]
Description
Table of
Contents
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Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product's qualities or features. Phil Hopkins explores these narratives' influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
Chapter One: The Stories We Tell Chapter Two: Truth-Telling Narratives Chapter Three: Spectacle: The Ontology of Image Chapter Four: Tribes: Hyperrealized and Mythical Belonging Chapter Five: The Good Life Chapter Six: Morality for Sale Chapter Seven: Morality as Consumption Chapter Eight: Morality as Propaganda
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