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Woodslane Online Catalogues

Social Media

Principles and Applications
  • ISBN-13: 9781498520904
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • By Pavica Sheldon
  • Price: AUD $101.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 14/05/2017
  • Format: Paperback 158 pages Weight: 0g
  • Categories: Media studies [JFD]
Description
Table of
Contents
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Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars.
Section 1: Principles of Social Media Chapter 1: Social Media and Traditional Interpersonal Communication Theories Chapter 2: Social Media and Theories of Mass Communication Chapter 3: Psychology of Social Media Section 2: Applications of Social Media Chapter 4: Social Media in Politics Chapter 5: Social Media Privacy and Security Chapter 6: Social Media in Education Chapter 7: Social Media and Disaster Communication Chapter 8: Social Media and Advertising Chapter 9: Social Media Addiction
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