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Beer Culture in Theory and Practice

Understanding Craft Beer Culture in the United States
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Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.
Contents Acknowledgments Introduction: What, exactly, is "Beer Culture"? Adam W. Tyma Chapter 1 Fermenting Community: Homebrewing as Community Building Michelle Calka Chapter 2 Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography Jennifer C. Dunn Chapter 3 Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival Charley Reed Chapter 4 Social Media Suds: Blogging Beer to Stay Sharp in the Classroom Robert Andrew Dunn Chapter 5 Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries Emory S. Daniel, Jr. Chapter 6 "What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries." Travis R. Bell Conclusion: One starting point of many ... Adam W. Tyma Bibliography About the Contributors
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