Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen's attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional Candidates Chapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial Primaries Chapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential Campaign Chapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the "Woman Card" on Twitter Chapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential Election Chapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital Campaign Chapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional Media Chapter 9 Going Public' in the Age of Twitter and Mistrust of the Media: Donald Trump's 2016 Presidential Campaign Chapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential Election Chapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary Season Chapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary Campaign Chapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram
