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Advertising, Sex, and Post-Socialism

Women, Media, and Femininity in the Balkans
  • ISBN-13: 9781498557160
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • By Elza Ibroscheva
  • Price: AUD $107.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 14/05/2017
  • Format: Paperback 220 pages Weight: 0g
  • Categories: Media studies [JFD]
Description
Author
Biography
Table of
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Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major "factories" of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.
Chapter 1: Introduction
Chapter 2: Sex? Please, We Are Socialist: The Ideology of Femininity and Sex during Socialism
Chapter 3: Advertising and the Socialist Economy
Chapter 4: Liberating Women: The Role of Media in Defining Femininity in the Post-Socialist Transition
Chapter 5: Of vodka, Watermelons and Other Sexy Fruit: Advertising and the Objectification of Women in Bulgaria
Chapter 6: Sex and Politics: Consuming Women's Bodies
Chapter 7: Conclusion
Chapter 1: Introduction Chapter 2: Sex? Please, We Are Socialist: The Ideology of Femininity and Sex during Socialism Chapter 3: Advertising and the Socialist Economy Chapter 4: Liberating Women: The Role of Media in Defining Femininity in the Post-Socialist Transition Chapter 5: Of vodka, Watermelons and Other Sexy Fruit: Advertising and the Objectification of Women in Bulgaria Chapter 6: Sex and Politics: Consuming Women's Bodies Chapter 7: Conclusion
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