The Muslim Brotherhood, which was founded in Egypt in 1926, has been at the forefront of the resurgence of political Islam in the Middle East. It has also endeavored to reach out beyond Egypt and the Middle East, to an international audience, increasing its media campaign in English. This outreach is the focus of the book, which delves into the media strategies and ventures of the Muslim Brotherhood by studying how it has used its official English website to frame its political ideologies and its role in the 2011 Egyptian uprising.
Mohammed el-Nawawy is Charles A. Dana Professor of International Communication and Middle Eastern Studies, Department of Political Science and Sociology, Queens University of Charlotte, NC. Mohamad Hamas Elmasry is Associate Professor and Chair in the Media and Cultural Studies and Journalism programs at the Doha Institute for Graduate Studies. He is also a faculty member in the Department of Communications at the University of North Alabama.
Marshalling a wealth of new evidence through a theoretically-informed analysis, Mohammed el-Nawawy and Mohamad Hamas Elmasry offer new insights into the writings and media strategies of Egypt's largest Islamist movement in the aftermath of the 25 January Revolution. This book will be essential reading for anybody interested in the rise and fall of the Muslim Brotherhood in Egypt.--Neil Ketchley, Lecturer in Middle East Politics, King's College London Mohammed el-Nawawy and Mohamad Hamas Elmasry add a crucial perspective on the unfolding drama of the Arab revolutions by giving us a detailed account of the normative and conceptual limitations of an Islamist movement at the tether end of its political potency. The implications of this impeccable piece of scholarship are far beyond the failed media strategies of an Islamist movement. It highlights the rise and fall of a political theology that has become its own worst enemy.--Hamid Dabashi, Professor of Iranian Studies and Comparative Literature, Columbia University The 'Arab Spring' brought the Muslim Brotherhood to power in Egypt but the Islamist movement was not able to, or allowed to, retain authority. El-Nawawy and Elmasry's insightful account provides a helpful guide to a failed political revolution, despite the group's sophisticated communication strategy. Highly recommended.--Daya Thussu, professor, Hong Kong Baptist University, author of International Communication: Continuity and Change, third edition (2019)
