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Business Basics for Musicians

The Complete Handbook from DIY to the Majors
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Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don't let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson's handbook to mastering the industry. The third edition provides: Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverse Comprehensive knowledge on traditional and emerging music royalties to ensure fair compensation New and captivating pro interviews and compelling anecdotes that ignite inspiration Game-changing DIY strategies that skyrocket your career and bring success on your terms Updated information on social media, including TikTok Major-label record, publishing, and merchandising deal updates that can propel your global presence Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success in 2030 and beyond. This handbook will empower you to navigate the music industry while adeptly avoiding those who seek to exploit your talent.
Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is adjunct professor of music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician's Handbook, Music Marketing for The DIY Musician,Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Visit bobbyborg.com.
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