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9781593850104 Add to Cart Academic Inspection Copy

Assessing Organizational Communication

Strategic Communication Audits
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This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the ""tools of the trade"" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.
1. Communication Audits as Organizational Development 2. Initiating and Planning an Assessment 3. Conducting Team Audits, David Cook, James Patterson, and Cal W. Downs 4. Choosing Focal Areas to Assess 5. The Interview: The Most Basic Assessment Technology 6. Diagnosis through Questionnaires 7. The International Communication Association Survey 8. Downs-Hazen Communication Satisfaction Questionnaire, Phillip G. Clampitt and Cal W. Downs 9. Critical Communication Experience Survey 10. ECCO Analysis 11. Diagnosing Communication Networks, D. Thomas Porter and Allyson D. Adrian 12. Focus Group Interviews 13. Final Analysis and Interpretation 14. The Final Report
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