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Ontological Branding

Power, Privilege, and White Supremacy in a Colorblind World
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Using Heideggerian tool ontology to investigate antiblack racism in the United States, Ontological Branding: Power, Privilege, and White Supremacy in a Colorblind World provides a novel account of race and racial justice. Bonard Ivan Molina Garcia argues that race is best understood as a tool to brand persons of color, particularly Black persons, as subordinate in order to privilege whiteness as the proper state of persons in a world created by and for persons and in which all (and only) persons are equal. Persons of color, particularly Black persons, are thus excluded from full participation in the rights and privileges of personhood and instead relegated to ways of being in service to the white world. This white supremacist system was created through law, and despite significant changes, U.S. law's current approach to racial justice through colorblindness only serves to safeguard white supremacy. Racial justice instead requires a critical race consciousness that accounts for the ontology of race. Racial justice requires ontological justice.
Bonard Ivan Molina Garcia is an international arbitration attorney and independent scholar based in Washington D.C.
Introduction Chapter 1: Tool Ontology Chapter 2: Ontological Brands Chapter 3: A Genealogy of (White) America Chapter 4: The Pale and Inconspicuous Presence Chapter 5: Ontological Justice as Racial Justice Conclusion Bibliography About the Author
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