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Beer and Society

How We Make Beer and Beer Makes Us
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Beer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. The book illustrates that beer is far more than a beverage. It represents a marker of identity, a source of pleasure, an object of connoisseurship, and a livelihood for those who produce and distribute it. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer and its many varieties reflects the very roots of our society, including its collective values and norms, power structures, and inequity in race, gender, sexuality, and social class. Beer and Society explores these aspects of beer as sites of growing struggles for social change.
Eli Revelle Yano Wilson is assistant professor of sociology at the University of New Mexico. Asa B. Stone is affiliate faculty of the Resilience Institute and the Department of Geography and Environmental Studies at the University of New Mexico.
Table of Contents Acknowledgments Introduction: Exploring the Social World Through Beer Chapter 1. Beer Psychology is Totally a Thing Chapter 2. Who Drinks Beer-and Why Chapter 3. The Social Organization of Beer: The Way Things Are Now Chapter 4. The Business of Beer Chapter 5. How Laws and Regulation are Everything Chapter 6. Brewing Cultures Conclusion: Towards a Deeper Appreciation of Beer and Society Epilogue
An important contribution to the growing body of literature on craft beer, Wilson and Stone offer a unique and approachable interdisciplinary perspective to better understand the ways in which cultural production is intertwined with consumer psychology. There is something here for the craft beer connoisseur as well as the advanced undergraduate student. -- Nathaniel G. Chapman, Arkansas Tech University
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