Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.
Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida. Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida. Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida
CONTENTS Chapter 1 - Situating Culture and Integrated Marketing in Risk and Crisis Communication Chapter 2 - The Cultural Imperative in Risk and Crisis Communication Best Practices Chapter 3 - Building the Cultural Model of Risk and Crisis Communication Chapter 4 - The IDEA Model of Instructional Risk and Crisis Communication Chapter 5 - The Culture Neutral Approach Chapter 6 - The Culturally Sensitive Approach Chapter 7 - The Culture Centered Approach Chapter 8 - Implications of Emphasizing Culture in Risk and Crisis Communication Chapter 9 - The Need for an Ethical Framework Chapter 10 - Future Directions for Situating Culture in Risk and Crisis Communication
"By emphasizing the cultural approach, this book brings an essential perspective into the field of risk and crisis communication. In today's globalized and multicultural societies, understanding cultural differences is critical to the design of effective risk and crisis messages. Littlefield, Sellnow & Sellnow present a general understanding of how culture is an important prerequisite for successful communication, but also deliver in-depth analyses of contemporary crises, which show why messages are more or less effective with different culturally diverse groups. This is an inspiring work and a must-read for both communication practitioners and scholars." -- Bengt Johansson, University of Gothenburg "The Covid19 pandemic exposed some hard truths about systemic health, economic and social inequities that affect a permanent underclass of mostly ethnic and racial minority groups. These low-level workers, who lack adequate protection, are all the more vulnerable because of poor working conditions. Their fate is compounded by the politicization of health messages. In Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach, Littlefield, Sellnow and Sellnow, deftly capture the important role of culture in developing and disseminating crucial crisis messaging, a sorely needed strategy and tacticin navigating today's turbulent world. This should be required reading for policy makers, scholars and practitioners." -- Amiso M. George, Texas Christian University "Littlefield, Sellnow, and Sellnow bridge a gap between integrated marketing communications, crisis and risk communication, and culture. This text is scholarly and accessible and appropriate for students, practitioners, and the communication discipline; and brings a new perspective that can change policy and save lives. The IDEA model fits well with the aims and framework of IMC and moves IMC into a richer theoretical frame. This volume makes a significant contribution to the Lexington Books Integrated Marketing Communications series." -- Jeanne M. Persuit, University of North Carolina Wilmington
