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Strategic Customer Planning

ISBN-13: 9781854183880
Publisher: THOROGOOD
Imprint: THOROGOOD
By Alan Melkman
Price: AUD $260.00
Stock: 1 in stock
Availability: Order will be despatched as soon as possible.
Local release date: 25/01/2007
Format: Paperback (290.00mm X 208.00mm) Weight: 1060g
Categories: Sales & marketing [KJS]

Description
Google Preview: Industrial, consumer products and services companies all face different challenges, and this report addresses them all. Each chapter looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process. This is very much a `how to' Report. Readers will be able to compile a plan that will work within their organization and that can be implemented immediately. Charts, checklists and diagrams throughout.; Google Preview content