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Worlds Business Cultures and How to Unlock Them

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The Third Edition of Thorogood's World Business Cultures - and How to Unlock Them shows readers how to create connections and win deals in global business, rather than committing clumsy and costly faux pas. It shows the reader how to assess and understand the business customs and thinking of other countries and customs, and how to mould your approach to achieve rapport and trust. With this book, you'll never get the tone of a presentation, negotiation or social meeting wrong again. It gives guidance on how to handle yourself in person-to-person situations, and in the digital world.
Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books on cultures and has trained students and business executives in 65 countries. Mike Nicks is an experienced journalist who has written widely on business and differing cultures.
Part 1: Do deals by reading others better 1 What cultural awareness is all about and why we need it 2 Understanding what other people want 3 Communicating with different cultures by all the methods available in the digital age: Face to face Email, text and Twitter Written reports 4 Making presentations, and how to adapt them to different cultures 5 Meetings: how to participate in them, and how to run them 6 Negotiating: how to set realistic objectives, and get what you want from different cultures 7 Networking and business etiquette 8 Team-working: how to understand how other cultures do it 9 Management style and how to adapt 10 Relocating abroad: how to do it successfully, and avoid common pitfalls Part 2: Doing business in the world's 10 biggest economies * Brazil, China, France, Germany, India, Italy, Japan, UK, USA, Russia
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