One of the greatest challenges facing business owners globally is that they simply don't charge enough for what they do. And this leads to all kinds of nasty problems. There has never been a better time to put an end to this self-destructive business practice once and for all. Someone Has To Be The Most Expensive, Why Not Make It You? is the culmination of Andrew Griffiths' thirty-five-year entrepreneurial journey. This has seen him travel the world as an author, speaker and commentator, working with business owners in every corner of the planet to help them create enterprises of substance and significance. If you're sick of not charging enough for what you do, of not having any money in the bank, of feeling the exhaustion of working incredibly hard but not getting where you want to go, then this is, without a doubt, the book you need to read - now.
Written specifically for business owners, this book has a number of very clear outcomes:
• putting an end to the business owner struggle
• challenging your thinking about what you charge
• showing why being the cheapest is - without a doubt - the worst business strategy ever
• explaining why there has never been a better time to charge what you're worth
• ideally, giving you the courage to become the best and most expensive at what you do.
This is a concept that works, regardless of the economic conditions, the industry you may be in or your geographic location. Someone has to be the most expensive, why not make it you? But if you're going to be most expensive, you have to be the best. It really is as simple and as complicated as that.
Andrew Griffiths is best described as an entrepreneurial futurist - in other words he specialises in future proofing businesses across virtually every industry and in every corner of the planet. Andrew's first book, 101 Ways to Market Your Business, was a huge success in Australia and it led him writing a further 13 bestselling books sold around the world. He has developed a reputation for helping and supporting small business owners with street smart, practical advice that has made his sought after as a global speaker and corporate advisor to organisations with large small business customer bases. Andrew is able to share his observations, experiences and research from around to world to identify the exact steps any organisation needs to take to become future proof. And he delivers his advice in a down to earth, simple and often hilarious way. Andrew has been an entrepreneurial commentator for many years, sharing both his observations and his realisations through platforms including INC, Newscorp and CBS. He has created thousands of sharp, relevant and insightful articles, videos, podcast episodes and media interviews.
* This book is targeted at small business owners, a large and growing market with a high level of motivation to read a book that will help them to charge more for what they do.
* This book is the culmination of Andrew's 25 year writing history, which has seen him write 13 business books through Allen & Unwin and Simon & Schuster, which have been sold in over 65 countries globally.
* There are very few books on this topic - especially written for the Australian small business market. It's current, it's topical and it's very practical.
* Andrew already has a very solid and loyal following of readers from his previous books - which have all been well received and sold strongly in retail outlets. By making this book more accessible and available it's expected that it will sell well, especially to those who are already fans of his work.
