The Art Project is an essential guide to commissioning art for public spaces and creating corporate art collections. Emilya Colliver, founder and director of Sydney’s respected arts and culture agency Art Pharmacy, draws on more than 20 years of experience in the art world managing public art projects. This how-to guide provides a path to the possibilities great art can provide. The results of her research and engagement with some of our country’s largest, most successful companies should be proof enough to any one left doubting the value of engaging with art in our society. In her accessible and informative style, she demystifies the processes involved in a successful art project – whether that be for private business, council or government – from conception to installation and beyond. You’ll find out how to: choose the right art project manager, work with an art consultant, create an art strategy, write an art narrative, and engage an artist who can help you realise your vision. There are also comprehensive tips on writing an artist’s brief, a budget and contracts; organising an installation, marketing and publicity campaign; and how to document your artwork to ensure it is cared for long into the future. The Art Project will help you manage an art project or build an art collection that your community will engage with and love.
Emilya Colliver has held a pivotal position in the art world in Australia and the UK for over 20 years. She is the founder and owner of leading art consultancy companies, Art Pharmacy and Sugar Glider Digital. Colliver’s companies leverage her many years of experience and a genuine passion for the creative community to create powerful art projects for clients and artists alike, from comprehensive project management and curatorial services, to small commissions for private homes. Art Pharmacy is Australia's first Arts and Culture B-corporation.
* This book has an Australian focus but tip and tricks and strategies that will be useful internationally.
* Anyone in the arts industry will be interested, but especially those working in public art or running their own business. It has practical applications.
* The book is multifaceted, it's a guide to building a bridge between artists and organisations to help bring art into workplaces and suburbs and also offers insight into how artists work.
* There are very few books like this available, especially in the Australian market, and those that are were, none were released in recent years.
* The book was written to share Emilya Colliver's experiences in the arts, and is a roadmap to help reintroduce art post Covid-19.
Publicity:
* Launch planned as well as an expansive social media campaign (21.8K followers on Instagram, thousands more across other social media accounts and 5K on LinkedIn). It will also be promoted on Emilya's company websites and to her client lists. Newspapers, podcasts, art magazines, and conferences are all currently being contacted to further promote the book.
