Triage: The Art of Business Turnaround guides business owners through the intricate process of rescuing a struggling business and transforming it into a thriving success story. Drawing from years of real-world experience and a deep understanding of the dynamics that shape businesses, author Stephen Barnes unveils the secrets of effective distressed business triage. He explains why businesses become distressed, how to identify the warning signs, and then explains his successful triage process to address the immediate issues and then stabilise the business. Whether youre a sole trader, company owner or director, or a CEO that is facing unexpected challenges or navigating turbulent waters, this book is your indispensable guide to revitalising your business.
Stephen has been advising businesses for over 30 years – from very small, sole trader businesses through to large multinationals, and everything in between. It is more than a job to Stephen – it is a passion. Success to Stephen (and yes enjoyment) is helping a business survive, become sustainable and prosper. He is very mindful that a business is about people and each stakeholder is a person. He understands that business owners not only have a financial responsibility, but they are accountable and responsible to people – employees, their own family, suppliers (and their employees and families), banks, landlords, the local community etc. This is what keeps Stephen awake at night during a turnaround – the impact and the ramifications of actions, or inactions, on other people. Stephen is a Chartered Accountant (CA), Certified Restructuring and Turnaround Practitioner (RTP), Fellow of Governance Institute Australia FGIA), Fellow Australian Corporate Treasurers Association (FACTA), Fellow Institute of Community Directors (FICDA) , Certified Mental Health First Aider
* The insolvency landscape in Australia and New Zealand is skewed to protect creditors, and actions happen too late often resulting in businesses closing and no stakeholders benefiting (including creditors). Triage is about showing there is a different and better way where businesses can be saved, turned into sustainable ongoing businesses. * The adage "businesses go bankrupt slowly, then suddenly" couldnt be more accurate. But what if there was a way for not only preventing this downfall but also transforming a struggling business into a thriving success story? Triage explains why businesses become distressed, how to identify the warning signs, and then explains the author’s successful ‘Triage’ process to address the immediate issues and then stabilise the business. * The book is written for Australian and New Zealand businesses. Other books on turnarounds are written by northern hemisphere authors about business and the business environment there. It provides information and resources for the Australasian audience. * We hear in the media daily about business collapses, but this is pebble in the pond. 45% of small businesses in Australia are failing to make a profit. 61% earn less than $78,000 (less than the average income of employee workers). 1 in 5 small business owners diagnosed with mental health conditions. Businesses and business owners are struggling and there is not enough being done to stop businesses closing. Triage is a book that shows that businesses can be turned around, there are people experienced at doing that, and it is a book of hope. Publicity: * Social media - posts, videos, and ads * Traditional media - online articles to business sites, newspaper articles * Television interviews * Podcasts * Online video interviews * Radio interviews * Reviews by industry association publications * Speaking engagements * Guest lectures at universities * Availalble for in-store events and engagements.
Publicity:
* Podcast interview this week with Diversity Connector.
* Radio interview with Disrupt Radio (Libbi Gorr).
* Enquiries out with various TV, Radio and newspapers for interviews.
* LinkedIn posts featuring reviews of the book.
* More reviews being written.
* Articles to go to online publications.
* Social media campaign in Australia and NZ started 1st Feb.
