Taking a close look at the complexities of bringing an artist’s work to their audience, this practical guide will help readers through the maze of marketing possibilities that confronts the music industry. It builds understanding of the fundamental issues and examines the theory and practice of best leveraging both paid and ‘free’ opportunities.
How to understand the Australian tendering process and write proposals that win consistent business
Government agencies and organisations - from the military forces to schools, local councils to hospitals, tax departments to legislative councils - are responsible for buying around 25% of all goods and services sold in Australia. The actual dollar amount is huge and ever- increasing. However,...
The 7 most expensive words in any organisation are...We have always done it that way. Running a business is tough in the best of times but when things do go well, its easy to be complacent. Few business owners and leaders are complacent today, however. After decades of growth and prosperity...
Combining the science of effectivement procurement with the art of managing supplier contracts
Until now, there has no book that sets out structures and strategies for sound supply contract management. This book sets out to do more than this: it aligns the science of sourcing and procuring of supplies/suppliers with the art of smart contract management. And it does so based...
A selection of articles leadership guru Paul Mitchell has written over the last 15 years that have had the biggest impact on the leaders of Australian businesses and communities. Building on the advice in Your Leadership Diamond, this compilation is for busy leaders who want to get the most out of the sometimes little time they have for reading.
From January 1919 two waves of Spanish Flu swept across Australia. This book tells the story of the 15,000+ Australians who died, the many more who were incapacitated, and medical and health specialists who, by literally putting their lives on the line, saved countless more and gave Australia a template for what was to come a century later in 2020
The music industry is changing. If youve ever thought about a music industry acreer, theres never been a better time to make a start - and the opportunities have never been greater. Music Event Management is a step-by-step guide to creating and running profitable and successfu music events. It takes students trhough all the stages of an event, ......
A 300 page music business book through the eyes and experiences of six key industry figures: Michael Gudinski, John Woodruff, Glenn Wheatley, John Watson, Denis Handlin and Shane Simpson.The book demonstrates how each of these businessmen have changed the Australian music industry and, at the same time, adapted to technological and industry ......
How to get help, choose the right housing and stop worrying
Today, more than two million Australians are over 70 years of age; by the year 2050 seniors are likely to make up almost 30 percent of the population. The implications of this are not just political; they are very personal. At some stage in life, most of us will help an elderly friend, parent, partner...
