A miscellany of several examples of consumption, corruption, greed, vanity, waste and stupidity, including: the GBP 1m chest-hair insurance policy from Lloyds; the Alsatian dog with assets of GBP 90m; the GBP 1,700 glass of Cognac; and the $1,000 omelette.
Contains checklists, charts, do's and don'ts, summaries and special tips for marketing. This guide helps you with the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies.
Becca finds herself in the classic bind of a successful career and life-style but no relationship and no children. Her typically tough and cynical solution is to search her list of ex-boyfriends for the one approximating most nearly to an Alpha male and arrange a financial deal with him to give her a baby.
A handbook for building a life coaching, executive coaching or business coaching practice. It shows you how to work with coaching tools and models when planning your marketing strategy; set your coaching rates and put packages together; write press releases, brochures, websites, sales letters; and more.
The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position.
Handbook for practitioners, covering every aspect of this role
Commercial management covers a huge range of different
and crucial functions including risk and project
management, negotiation, procurement, financial
management - but has rarely if ever been treated as a
single `discipline'. This book fills that gap. Author Tim
Boyce has vast experience in industry and commercial
management. Cathy Lake is ......
In a time of rapid change and intense competition, the greatest resource for any business is its people. This book explains how to build and develop a successful team by motivating, empowering and leading people. It also provides a practical guide to mastering the essential techniques of people management.
Answers to 101 frequently asked people management questions
This pragmatic, comprehensive book fills a gap as a complete
A-Z guide to people management, helping mangers along the
most difficult of paths: leading, motivating and running a
team of people. This is an ideal book for managers who need
quick but expert guidance on the people management problems
they face on a daily basis. Making the ......
Industrial, consumer products and services companies all
face different challenges, and this report addresses them
all. Each chapter looks at one part of the planning process,
explaining the methodology, planning techniques and
structures, with examples, formats and checklists to help
you implement the key account planning process. This is ......
