Every time someone calls a business they have chosen that
organisation as a possible supplier of something they
want. Each incoming call is not just a possible customer,
but a probable customer. They are a hot opportunity that
has come knocking at the door, and are the most likely
buyers any business will encounter. Converting them ......
How to get help, choose the right housing and stop worrying
Today, more than two million Australians are over 70 years of age; by the year 2050 seniors are likely to make up almost 30 percent of the population. The implications of this are not just political; they are very personal. At some stage in life, most of us will help an elderly friend, parent, partner...
Luca’s life is perfect; he has a loving mother, a father he idolizes and a strong bond with his twin sister. But by 15, life as he knows it, is over. He sits in juvenile detention, responsible for the deaths of two people, his family destroyed...
Taking a close look at the complexities of bringing an artist’s work to their audience, this practical guide will help readers through the maze of marketing possibilities that confronts the music industry. It builds understanding of the fundamental issues and examines the theory and practice of best leveraging both paid and ‘free’ opportunities.
Over the two centuries since his appointment, commentators have been as surprised at the choice of Arthur Phillip as some were at the time (the First Lord of the Admiralty, to mention only the most distinguished critic). But was it really so surprising? What did the Home Office and the Admiralty expect...
A practical approach to aged care knowledge development
Professor Tracey McDonald, RSL LifeCare Chair of Ageing at the Australian Catholic University, explores some of the many issues arising from an ageing population, ageing veterans and community health in this ground-breaking book.
How to understand the Australian tendering process and write proposals that win consistent business
Government agencies and organisations - from the military forces to schools, local councils to hospitals, tax departments to legislative councils - are responsible for buying around 25% of all goods and services sold in Australia. The actual dollar amount is huge and ever- increasing. However,...
The 7 most expensive words in any organisation are...We have always done it that way. Running a business is tough in the best of times but when things do go well, its easy to be complacent. Few business owners and leaders are complacent today, however. After decades of growth and prosperity...
