Hitting the 40s and 50s is a turning point. What we do from that moment on impacts the way we live the rest of our life. Rediscover Your Athlete Within is a book about challenging and guiding people through those sticky middle years to help them get off the couch and get active. Some may need a little nudge, others a big kick, but everyone can create a shift, reignite their passion, see the possibilities and redefine their future on their own terms. It’s about giving people a new lease on life. Everyone has an athlete within, built upon all the skills developed since birth. Crawling, walking, running, playing in the backyard and through sports and activities we enjoyed growing up. We just need to take a good walk down memory lane, rediscover our athletic essence and harness who we already are. Born from decades of clinical experience, research and the learnings behind overcoming a very personal wake up call, the book coaches readers through 10 practical steps that are easy to follow and take them on a journey of rediscovery. Rediscover Your Athlete Within: Redefines the idea of an athlete by exploring the past, Looks at your predispositions and strengths to work out what you’re already good at, what you loved doing and still love doing today. Teaches you how to apply these innate athletic skills to the now, Will challenge your thinking and patterns and encourage break throughs to open up possibilities. Will challenge your idea of what it is like to age and encourages you to take control of how you live.
Inclusive, inspiring, full of relatable stories, funny anecdotes and practical strategies, Rediscover Your Athlete Within is about embracing being active as a part of life, where moving can be enjoyable, meaningful and above all fun. Living an active lifestyle is the key to longevity and the time to be active is now.
Dr Brett Lillie practised in his Sydney clinic for over two decades. With a Chiropractic Masters degree under his belt and many postgrad studies spanning across different disciplines, he focused on helping his clients find answers and solutions to musculoskeletal conditions, TMJ/orofascial issues and chronic pain. Dr Brett has recently moved with his family to Tasmania and has himself rediscovered one of his first loves – trail running. When not wrangling kids or chopping firewood, you can find him catching a sunrise from one of Hobart’s hills, taking in the views.
* This is not another diet or fad book. It's an easy to follow 10-step program to help people get moving again and give them a practical, sustainable strategies to live well into their later years.
* The book is written for men and women in the 40-50+ age bracket and is intended to help them rediscover a joy for being active using skills that they've developed since they were born. It's all about uncovering what we're already good at and what makes us tick so we can live our lives to our full potential all while having fun.
* This book is written with the desire to inspire and encourage people and so the steps recommended are achievable by everyone - it's fully inclusive. No matter the (dis)abilities and condition of the reader, the book is set up to help improve the quality of the readers' life and make them see all the possibilities.
1. Pre-launch:
* Community building - engage existing community and create new leads via social media (facebook, linkedIn, Instagram)
* Newsletter to all past clients
* Launch the Rediscover your athlete within website - coaching options available to put the 10 steps into practice
2. Book printed:
* Send signed copy to personal contacts
* Send copies to targeted contacts
* Focus on creating audio books
3. Book launch:
* Raise awareness on all online channels
* Continue to expand network & increase community
4. Book tour/workshops: Sydney, Melbourne, Hobart:
* 3.5hrs workshops based around book
5. PR Campaign:
* 1 week print
* 1 week online
* 1 week TV + Radio
