The culmination of two decades of research and professional experience, this is a guide to doing business in South-East Asia. It focuses on regional characteristics, the region's role in the world economy, and significant features of market and consumer behaviour.
A guide for western companies seeking to maximize their marketing success in Asia, which accounts for a quarter of the world economy and half of the world's population, but where cultural differences strongly influence consumer behaviour.
World Data Flows, Electronic Commerce, and the European Privacy Directiv
The historic European Union Directive on Data Protection will take effect in October 1998. A key provision will prohibit transfer of personal information from Europe to other countries if they lack ""adequate"" protection of privacy.
Government health, safety, and environmental standards have, in the past two decades, often created barriers to international trade. These non-tariff barriers have become the focus of trade disputes, negotiations, and agreements. This book explains the dynamics of conflict and cooperation over consumer and environmental regulation between the ......
The great successes of the Japanese economy have often been attributed to differences in the Japanese economic system. Employing an exhaustive investigation of the roles of the government and banks, firms and networks, and workers and managers, Yoshiro Miwa illustrates that the standard principles of economics explain the dominant patterns of ......
Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations ......
Cross-country differences in institutions of corporate governance and corporate finance tend to be undermined by the increasing internationalization of financial markets.
Cogent analysis of this deeper integration of the world economy, and guidelines for government policies, are urgent priorities. This series aims to meet these needs over a range of 21 books by some of the world's leading economists, political scientists, foreign policy specialists and government officials.
America's relationship with Japan recently passed its 140th anniversary. Over that period, hundreds of books and thousands of articles have explored different issues or periods of the relationship. Yet within that vast library, no book has analyzed the entire relationship from the beginning to the present. In Power Across the Pacific, William R. ......
