99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have to understand, practice, and master the answers. You would think with all the answers contained in this book, that anyone who reads it would ......
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
How Teachers Can Bring Economics, Media, and Marketing to Life
There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
How Teachers Can Bring Economics, Media, and Marketing to Life
There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the ......
Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the ......
How can entrepreneurs predict what the next revolution will be? And how does a new idea, product, or service spread through society to spark 'the next big thing'? This title uses analysis of more than two-dozen revolutions in business, sports, science, and politics to offer an understanding of the revolutionary process.
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal Abou
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics ......
