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Sales & marketing management [KJMV7]
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Page 4 of 4 (33 items) << < Prev
9781538114063 Add to Cart

  • Advertising Account Planning

  • New Strategies in the Digital Landscape
  • Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
  • ISBN-13: 9781538114063 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
  • Price:
    AUD $128.00
  • Stock: 0 in stock
  • Local release date: 14/08/2019
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]
9781538114070 Add to Cart

  • Advertising Account Planning

  • New Strategies in the Digital Landscape
  • Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
  • ISBN-13: 9781538114070 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
  • Price:
    AUD $64.99
  • Stock: 0 in stock
  • Local release date: 14/08/2019
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]
9781538137802 Add to Cart

  • Ads, Fads, and Consumer Culture

  • Advertising's Impact on American Character and Society 6ed
  • Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
  • ISBN-13: 9781538137802 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Arthur Asa Berger
  • Price:
    AUD $168.00
  • Stock: 0 in stock
  • Local release date: 14/11/2020
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]
9781538137819 Add to Cart

  • Ads, Fads, and Consumer Culture

  • Advertising's Impact on American Character and Society 6ed
  • Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
  • ISBN-13: 9781538137819 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Arthur Asa Berger
  • Price:
    AUD $90.99
  • Stock: 0 in stock
  • Local release date: 14/11/2020
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]
9781538114667 Add to Cart

  • Activation Imperative

  • How to Build Brands and Business by Inspiring Action
  • In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
  • ISBN-13: 9781538114667 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • William Rosen, Laurence Minsky, Rory Sutherland
  • Price:
    AUD $60.99
  • Stock: 0 in stock
  • Local release date: 16/03/2018
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]
9781442257047 Add to Cart

  • Activation Imperative

  • How to Build Brands and Business by Inspiring Action
  • In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
  • ISBN-13: 9781442257047 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • William Rosen, Laurence Minsky, Rory Sutherland
  • Price:
    AUD $107.00
  • Stock: 0 in stock
  • Local release date: 14/01/2017
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing management [KJMV7]
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