Activate your employee ambassadors on LinkedIn (TM) to enhance branding,
Harness the power of employee influence and create enthusiastic brand advocates. Well-supported Employee Ambassadors on LinkedIn (TM) are powerful allies who can help your organisation attract new clients and fresh talent. This book is your one-stop guide to setting up a successful Employee Ambassador project on LinkedIn (TM) in just 10 ......
Advertising's Impact on American Character and Society 6ed
Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
Advertising's Impact on American Character and Society 6ed
Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal Abou
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics ......
99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have to understand, practice, and master the answers. You would think with all the answers contained in this book, that anyone who reads it would ......
How Teachers Can Bring Economics, Media, and Marketing to Life
There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
How Teachers Can Bring Economics, Media, and Marketing to Life
There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
