Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the ......
How Teachers Can Bring Economics, Media, and Marketing to Life
There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
How Teachers Can Bring Economics, Media, and Marketing to Life
There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have to understand, practice, and master the answers. You would think with all the answers contained in this book, that anyone who reads it would ......
Imperative Actions You Need to Take and Master to Dominate Your Competit
Jeffrey Gitomer's SALES MANIFESTOImperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself...For the Next Decade After 50 years of successfully making sales all over the world. After delivering more than 2,500 customized speeches to the world's biggest companies. After establishing an unrivaled social ......
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.
Learn how to use the same online marketing tactics and strategies that major corporations use - for a fraction of the cost! Large companies have big budgets for online marketing. But what's the difference between a GBP 100,000 campaign and a GBP 1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve ......
